The Hydrogen Council is a global CEO-led initiative that brings together leading companies with a united vision: for hydrogen to accelerate the clean energy transition. Using its global reach, the Council aims to increase the visibility of hydrogen, promote progress in hydrogen adoption and foster collaboration between industry, governments, investors and civil society to meet shared climate goals.
We developed a full content strategy for the Hydrogen Council that spans web, social and earned. Using a bespoke strategic process, we audited the audiences, landscape, brand and competitors to help identify key messages which informed our strategic framework. The framework allows us to ensure that each and every piece of content is unified and integrated, laddering back up to our North Star - Hydrogen In Action.
Digital elements: content strategy, content creation, paid ad campaigns, UX design​​​​​​​
Role: Content Strategy + Content Creation
2.3M+ organic impressions
90K+ organic engagements
Increased followers to 100K
*Results from the past 365 days, as of April 1, 2024.
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