The Lindt GOLD BUNNY is a classic Easter treat. We were tasked with driving buzz around the Lindt GOLD BUNNY to inspire more Canadians to make Lindt a part of their family's Easter traditions.
To entice consumers to post and share about the Lindt GOLD BUNNY on socials, we created a beautiful augmented reality experience for families with young kids to play at home or while at key landmarks in two of Canada's biggest cities: Toronto and Vancouver.
Enter... the Lindt GOLD BUNNY AR: an augmented reality hide-and-seek game where players who catch the bunny receive the opportunity to enter a social contest, where the prize is a limited edition 1 kg chocolate bunny.
Digital elements: landing page, social content and contest
![](https://cdn.myportfolio.com/fb53eee2-06ae-473a-9996-50c021c8cd0d/0f01a2f1-9fcf-4553-9922-4334216095a2_rw_1200.png?h=4c22799953d62c12c2a32e4bb5d53472)
![](https://cdn.myportfolio.com/fb53eee2-06ae-473a-9996-50c021c8cd0d/d51c13d3-391a-40a7-9570-544792e45f99_rw_1200.jpg?h=084460c34e471c22285f41008f38db05)
![](https://cdn.myportfolio.com/fb53eee2-06ae-473a-9996-50c021c8cd0d/79cc7a17-7cb3-46ed-8946-147bceca67d5_rw_1200.jpg?h=824a2c3dff5cbb70f82c69b7ff97a19a)
![](https://cdn.myportfolio.com/fb53eee2-06ae-473a-9996-50c021c8cd0d/0ca93517-5c19-46dc-99c0-d5af3481ea47_rw_1200.jpg?h=b44ab24f3dc2d5245224eb76a6d48e24)
![](https://cdn.myportfolio.com/fb53eee2-06ae-473a-9996-50c021c8cd0d/7c18df53-a637-481d-a659-690cbb8aef1c_rw_600.png?h=0abde73a70fc22272c8b5bccd3f2d357)
![](https://cdn.myportfolio.com/fb53eee2-06ae-473a-9996-50c021c8cd0d/8cdc2e07-2a01-4691-843b-81e2a6e4ae4c_rw_1920.png?h=056b09fe775df017d1d0f37422fcb24c)
Role: Digital Strategy
Agency: Edelman + Bandara
Creative Director: Ryley Murray
Art Director: Hira Gomes
Earned Coverage