Visit The USA is the official travel site of the United States with a presence in markets all over the world, including Canada. The DMO is committed to promoting the United States as a premier travel destination and providing international travelers with information about local travel policies. 
Social media plays a key role in meeting VUSA's marketing objectives of increasing frequency of visits, increasing length of stay and dispersing travelers across the USA. Through the development and implementation of a full content strategy, we ensure that every piece of always-on content aligns with their key themes and audiences, to ensure these marketing objectives are being met.
Digital elements: content strategy, content creation, community management, paid ad campaigns
Role: Content Strategy + Community Management (FB)
33.88M post impressions (+3178.50% YoY)
178.96K post engagements (+566.46% YoY) 
84.04% positive/neutral sentiment
*Results from the past 365 days, as of April 1, 2024.
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